Operational Marketing

• Contribute to the development and management of the companies yearly marketing plan
• Supervise the 3rd party call centre: manage campaigns carried out by the outsourced call center, monitor the results and propose improvement plans
• Develop and coordinate marketing events and activities
• Update and enrich prospect and client database

Communication

• Position the brand development awareness in the Canadian Market
• Develop key messages, company statements and value propositions
• Responsible for print advertising, both media planning and creative execution
• Develop promotional and support materials (brochures, web-based vehicles, invitations, presentations, newsletters).
• Manage company website content and on-line marketing activities
• Liaise with France in regards to marketing matters
• Develop lobbying and PR opportunities

New Business Offers

• Conduct market research on potential new business offers
• Identify, analyze and recommend opportunities for launching new business offers
• Develop and propose action plans for new offers
• Manage launch of new business offers

• University or Business School Degree with Marketing Major
• 3 to 5 years experience in marketing in a B2B company (Consulting, Software, Telecom), including significant experience in operational marketing
• Call Centre experience or managing Call Centre campaigns is an asset
• Experience in creating brochures and collaterals, websites, and presentation materials
• Familiar with social media: LinkedIn, Twitter and Eventbrite
• Excellent communication (verbal and written) and listening skills
• Proficient with MS Office and Photoshop
• Sales experience is an asset
• Bilingual (English and French) is preferred